Privacy Policy


Overview

 

Your privacy is important to us. This Privacy Policy explains how alur (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our Site. By using our Site, you consent to the collection and use of your information as described in this policy.

If you have any questions, please contact us via our contact page.

 

What This Privacy Policy Covers

 

✔ What personal information we collect and why
✔ How we use and share your information
✔ How you can control your data (opt-outs, corrections, deletion)
✔ How we protect your information
✔ Your rights under Australian, GDPR, and CCPA privacy laws

 

 

1. Collecting Personal Information

 

When you visit our Site, we collect certain information about your device, how you interact with the Site, and the information necessary to process your purchases. Below is a breakdown of what we collect and why:

 

Device Information

  • Why we collect it: To load the Site correctly and analyze usage trends to improve our services.

  • How we collect it: Automatically via cookies, log files, web beacons, tags, or pixels.

  • What we collect: Web browser version, IP address, time zone, cookie data, viewed products, search terms, and site interactions.

  • Who we share it with: Our processor, Shopify (See their policy here).

 

Order Information

 

  • Why we collect it: To process payments, fulfill orders, provide customer support, and detect fraud.

  • How we collect it: Directly from you when placing an order.

  • What we collect: Name, billing/shipping address, payment details, email, and phone number.

  • Who we share it with: Shopify and payment processors (e.g., PayPal, Stripe).

 

Customer Support Information

 

  • Why we collect it: To respond to inquiries and provide support.

  • How we collect it: Directly from you via email, contact forms, or chat.

 

2. Sharing Personal Information

 

We only share your personal information with third-party service providers when necessary to provide our services. This includes:

  • Shopify – Hosting and order processing (Privacy Policy).

  • Shipping carriers – To fulfill and deliver orders.

  • Payment processors – For secure payment transactions.

  • Legal authorities – If required by law, subpoena, or to protect our rights.

 

We do not sell your personal information.

 

3. Behavioural Advertising & Tracking

 

We use tracking tools to show relevant ads based on your browsing behaviour. You can opt-out of targeted advertising using the links below:

 

 

You can also opt out via the Digital Advertising Alliance.

 

4. Your Rights & Data Protection

 

Under Australian Privacy Law

 

If you are an Australian resident, your data is protected under the Australian Privacy Act 1988 (Cth). You have the right to:

 

  • Request access to your personal information.

  • Ask for corrections or deletion of your data.

  • Complain if you believe your data has been mishandled.

 

Under GDPR (For EU Users)

 

  • You can request access, correction, or deletion of your data.

  • You can object to automated decision-making.

  • Your data may be processed in Ireland before being transferred to Canada and the US (See Shopify’s GDPR Whitepaper).

 

Under CCPA (For California Users)

 

  • You have the Right to Know what personal data we collect.

  • You can request deletion of your data.

  • You can appoint an authorised agent to make requests on your behalf.

 

To exercise your rights, contact us via our contact page.

 

5. Data Retention & Security

 

  • How long we keep data: We retain your personal information for as long as needed to provide our services, comply with legal obligations, or resolve disputes.

  • How we protect data: We use encryption, access controls, and secure servers to keep your information safe.

 

6. Cookies & Tracking Technologies

 

Cookies help us personalise your experience. You can control cookies in your browser settings or learn more at All About Cookies.

You can also adjust your preferences via our cookie settings banner when visiting our site.

 

7. Do Not Track (DNT) Policy

 

We do not change our data collection practices in response to Do Not Track signals. However, you can manage tracking preferences via the Behavioural Advertising section above.

 

8. Changes to This Policy

 

We may update this Privacy Policy periodically. We recommend checking this page for any updates.

 

9. Complaints & Contact

 

If you have questions or complaints about this policy, please contact us via our contact page.

If you're unsatisfied with our response, you may file a complaint with your local data protection authority.

 

This Privacy Policy was last updated on 01/02/2025.